At its core, the 'Inspire me' user need is all about problem solving. It’s entirely possible to frame at least some news stories so that it leads with something positive and proactive - an uplifting story about the world can be really useful.
Time and again research has shown that younger people find it hard to connect with legacy or establishment media because they think that leading with problems all the time gets a bit… well, a bit depressing, frankly.
'Inspire me' is absolutely necessary if you want to connect to younger audiences. Why should you write 'Inspire me' pieces? ‘Inspire me’ stories help audiences think more about their social responsibility, or make them feel proud of or for other people. It’s an approach that subverts the standard way news is reported and published - and as well as being refreshing, when done right should boost engagement in the subject both within the news publication itself, and hopefully in the wider world too. In solutions journalism, the 'Inspire me' need allows journalists to - as the name suggests - lead with a solution to a problem instead of reporting on that problem. These stories show you that there's more possible than you'd think - if they can do it, then maybe you can do it too - or that there are still people fighting the good fight. The 'Inspire me' piece is often a long-form, first person account about a person who has overcome something difficult and persevered, and triumphed even though the odds may have been against them. These articles are meant to leave you with a good feeling - of hope, of inspiration or just the idea that there is still good in the world. In this part, we talk about the user need called 'Inspire me', sharing useful formats, writing tips and - critically - when to use this approach.
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